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Research papers

Consumers at the heart of innovation

Consumers should be at the heart of client innovation initiatives. This paper provides brand owners with a fresh perspective when thinking about how to involve consumers in processes linked to innovation, to arrive at both cutting edge ideas for new...

Catalogue: Asia Pacific 2007
Authors: Helen Wing, Raymond Crook, Sunanda Brahma
March 12, 2007
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Citation

Wing, Crook and Brahma (2007a, March 12). Consumers at the heart of innovation . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/consumers-at-the-heart-of-innovation-


Research papers

Women's views on their portrayal in advertising

This presentation describes how women see themselves today, it explains how women think they have changed and it explores what is currently important to women in terms of their values.The presenters also aim to help brand owners reach for fresh...

Catalogue: Asia Pacific 2006
Authors: Sunanda Brahma, Gillem Lawson
March 19, 2006
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Citation

Brahma and Lawson (2006a, March 19). Women's views on their portrayal in advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/women-s-views-on-their-portrayal-in-advertising